Storytelling is the starting point
of everything humans create
Hi, I’m Ritumainty. I’m a storyteller and, more specifically, a seasoned marketer storyteller working at the intersection of creativity, analysis, and technology.
I use creativity, automation, and data-driven insights to strengthen customer engagement and product adoption for SaaS, and premium luxury and hospitality brands.
I believe marketing works like habit-building: start small, test often, and show up consistently. Each experiment compounds into momentum, and disciplined repetition turns tiny wins into KPI breakthroughs.
Narratives across premium fashion, hospitality,
mindful brands, and SaaS
-
Help teams define the product story that guides positioning, launches, and growth — so what’s built, said, and sold stays aligned.
Product narratives
Positioning documents
Go-to-market playbooks
-
Develop the core brand story that shapes perception and belief — giving teams a clear point of view they can grow from.
Brand stories
Cultural essays
-
Bring stories to life across visual formats from editorial and campaigns to organic social and performance work ensuring clarity emotion and consistency as they travel across channels and scale.
Editorial
AI-assisted videos
Campaigns
Product . Visual . Narrative . Data . Human + AI . Strategy .
