Perthro is a conceptual jewellery initiative founded by Ritumainty Mondal. The label is rooted in expressive, awareness-driven design rather than conventional commercial jewellery. Its pieces function as wearable commentary on societal issues, including gender norms, body image, discrimination, and inclusivity.

Art + Dialogue: Perthro employs jewellery as a medium to initiate conversations about social taboos and cultural perceptions, translating complex themes into minimalist wearable forms.
• Inclusivity & Acceptance: The brand foregrounds self-acceptance and challenges normative standards of beauty and gender, encouraging each wearer to express their identity confidently.
• Purpose Over Marketplace: Rather than positioning itself as a mass commercial brand, Perthro is framed by its creator as a platform for artistic expression, prioritising meaning and message over market saturation.