Ritumainty Mondal — Marketing Engineer & Storyteller

Story is the strategy.
The numbers are how you know it worked.

Ritumainty is a marketing engineer & storyteller — she builds the systems behind the story, not just the story itself: creativity, analysis, and technology working together to strengthen customer engagement and product adoption across SaaS, and premium luxury and hospitality brands.

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Ritumainty Mondal
IMG_PREVIEWritumainty.webp

How Stories Connect to Products

[ 01 ] STORY

Find the human truth

Every product decision starts as a question about a person: what they're afraid of, what they want to believe, what would make them stay. That question is answered before a word of positioning gets written.

[ 02 ] SIGNAL

Test it in the open

Small experiments — a campaign, a page, a segment — turn the story into a hypothesis that can be measured. These run often, with the data read honestly, even when it disagrees with the pitch.

[ 03 ] SYSTEM

Build what compounds

What survives the test gets built into positioning, playbooks, and repeatable GTM motions — so the win isn't a one-off, it's a habit the product and the team can keep running.

// working philosophy, not a slide

Marketing works like habit-building: start small, test often, show up consistently.

Each experiment compounds into momentum — disciplined repetition turns tiny wins into KPI breakthroughs.

Selected Work

Move through the portfolio projects one at a time.

[ PROJECT 01 ]

Selected work

01 / 01 View all work →

Build from Zero

Move through the ventures built from zero, one visual frame at a time.

[ VENTURE 01 ]

Built from zero

01 / 01 View ventures →

Where the Work Has Traveled

Client work across four continents — with Perugia, Umbria as home base.

Click a pin to see the project behind it.

Perugia is larger because it's home base — everything else runs client-side.

  1. Constructor Tech — Switzerland, Singapore, Bulgaria, Serbia, Turkey, Germany, Italy
  2. Relactions — Switzerland (Bürgenstock), Rome (Sofitel Villa Borghese), Como, Florence, Capri, Ischia, Langhe (Casa di Langa, Arborina)
  3. Scentcraft — USA
  4. Negri Firman — Milan
  5. Language Pot · Parlento — Vittorio Veneto
  6. Color Mundi — Gubbio
  7. Pizzeria Kentia — Bastia Umbra
  8. ASSO Education — Rome
  9. Perthro Jewellery — India
  10. Sensing Umbria · Daje · Out Of · Il Mughetto · Effedi — Perugia (home base)

Constructor Tech also runs projects across Italy, alongside its global markets above.

Toolkit & references

Tools & Special Skills

Website
WixWordPressLovableHotjarGoogle Search ConsoleSimilarWebSEMrush
Design
Adobe SuiteArtlistFigmaCanva
Demand Generation
HubSpotKlaviyoGoogle AnalyticsMeta AdsLinkedInGartnerApolloZoomInfoUpfluence
AI & Automation
ChatGPTClaudeVS Coden8nMakeGeminiZapierElevenLabs

References

★★★★★
Vladimir Sitnikov
Chief Marketing Officer, Constructor Tech
"I can say without hesitation that Ritumainty is one of the most talented and dedicated marketing professionals I have had the pleasure of working with. Any organization would be fortunate to have her leadership, energy, and strategic acumen." — from a promotion through Social Media Manager → Product Marketing Manager → Director of Integrated Marketing
Reference letter, Oct 2025
Beatrice Zucchini
Founder, Out Of
A professional who truly knows how to combine strategy and creativity. Her experience as a Marketing Engineer and Storyteller is evident in her ability to transform ideas into authentic, thoughtful communication that is consistent with the brand's identity. She listened to us, understood our business, and helped us communicate it on social media with an approach that was always original and never boring. She is attentive to detail, available, and full of ideas, but above all, she manages to give real meaning to what she communicates. We're very satisfied with the work we're doing together and highly recommend her.
Google review
Glauce Costa
Il Mughetto
Ritu has really boosted my business. She listened to my needs and created a tailored strategy. I highly recommend her services to anyone looking to improve their online presence in a professional and targeted way.
Google review
Federico Donti · Effedi Design
Founder
Her professionalism was key to our collaboration. Furthermore, her ability to listen and the resulting targeted interpretation are rare added values in the communications sector.
Google review

Partners

People and studios whose work rounds out mine — brought in when a project needs build, brand or platform strength beyond marketing.

Sourav — CWS
Software consultancy for custom web, mobile & industry-specific builds, working across Australia, Europe & India.
→ consultwithsourav.in
Effedi Design
Branding & identity studio in Umbria — the same collective behind the Effedi project above.
→ effedidesign.it
Osaze
An early-stage creative platform building across Europe, India & Britain.
→ @osazeworld