Where That System Shows Up

The "system" from above isn't one thing — it's seven disciplines pointed at the same story. Click a node to see the work behind it.

ALL resets the filter.

Selected work

constructor-tech/

Director of Integrated Marketing (previously Head of Product Marketing → PMM)

Led GTM for an all-in-one EdTech platform serving teachers, researchers, government bodies & data scientists across higher ed, K–12, corporate and credentialing
Set positioning, messaging & ICPs for 8 core products, tailored to 8+ priority countries with the US and Europe as focus
Folded paid, partnerships, affiliates & webinars into one growth engine
Opened a new B2C channel via Stripe + an Awin affiliate program

$12M→$15MPipeline

$6M→$7.5MRevenue

15+Awards (3yr)

21+Products

30+Webinars run

30+Case studies published

us adoption — b2c product, 2024

→ constructor.tech

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scentcraft/

Creative Product Manager

Ran a 360° marketing strategy behind a successful product launch — sales grew 15% quarter-over-quarter
Coordinated an 18-person team of developers, designers & freelancers
Built the product narrative around elements — earth, water, air, light — translated into custom fragrance ingredients

+15%Sales, QoQ

18Team members led

Scentcraft emotional territories concept board

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Scentcraft product bottles, Senorita fragrance

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relactions/

Social Media Manager

Ran organic social strategy across 10+ Instagram & Facebook accounts for premium hospitality brands
Waldhotel Bürgenstock — reframed a technical, Swiss-medical wellness brand around soulful illustration and an inviting tone
Sofitel Rome Villa Borghese — turned strict brand guidelines into quirky, location-driven story angles
Casa di Langa — built pre-launch anticipation for a resort still under construction, reaching 1,800 followers organically during COVID
Arborina Relais & Osteria Arborina — kept both accounts growing through COVID by repurposing content between them, gaining 4,000+ organic followers across both in 8 months

10+Accounts managed

+330%Waldhotel Bürgenstock, 15mo

+62%Sofitel Rome, 1yr

1,800Casa di Langa, pre-launch

+4,000Arborina (both accts), 8mo

organic growth by client

→ relactions.com

Relactions hospitality social media work

waldhotel

casa di langa

negri-firman/

Social Media Manager

First agency role — supporting Negri Firman's own channels and fashion/luxury client accounts
Standout client: Pineider, the Florentine stationery & leather goods house making bespoke pieces since 1774
Wrote new captions pairing the brand's classic photography with a more playful, inviting voice

→ negrifirman.com

milan

pineider

Calculate your estimate →

Independent & local projects

./field-work/daje-degustazioni

Daje Degustazioni event photography by Ritumainty

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Daje Degustazioni

Perugia · Food & wine, 10 years running

Began as a photography client engagement — the first event shot was their 10th-anniversary celebration
Grew into an ongoing social media & digital marketing partnership
Put the owners on camera explaining their thinking — why certain products, why certain producers
Elaborated the line-art pig mascot across a range of video formats
Rustic identity built around local food traditions and small-producer quality
Now developing new event formats to modernise how they sell

+347%Followers, 150→670

+1,000%Views per photo

follower growth as social client

→ @dajedegustazioni

./field-work/out-of

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OUT OF

Perugia · Fashion retail

Branding — refreshed the identity on the "Sartoria floreale" direction
Business plan — built a forward-looking marketing plan for the following years
Social — updated the look with an episodic reel format (teaser → story → climax → hook), the brand's own colours, and owners Betta & Bea as recurring characters
Ads — improved performance across views, spend, and cost per click (below)
Website — in development, coming soon

100k→300kViews

-50%Ad spend

€0.12→€0.03CPC

cost per click

→ @outofperugia

./field-work/pizzeria-kentia

Pizzeria Kentia Palio pizza al taglio offer

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Pizzeria Kentia

Bastia Umbra · Family restaurant, 45 years

45-year family history, but the reputation lives in the south of Umbria — not around this newer Bastia Umbra location
Refreshed templates around the brand's own colours for a cleaner, modern look
Built two hyper-local offers to close the awareness gap (below)

+200%Followers, <3 weeks

two hyper-local offers

Palio Pizza al Taglio

Timed for this September's Palio di San Michele, aimed at the volunteers & staff running it.

Lunch Loyalty Card

4 lunches collected, the 5th one free.

✓✓✓✓5 4 stamps → 5th lunch free

→ @pizzeriakentiabastia

./field-work/asso-education

Exam Center site, certification landing hero

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Exam Center exam calendar with real certification dates

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ASSO Education + Exam CenterIN PROGRESS

Digital product, marketplace strategy & branding

ASSO Education is an association connecting education professionals — sourcing partners & products useful for teachers, schools, universities and institutions
Designing a subscription system for different audiences, including parents — still a work in progress
Redesigned Exam Center into a multi-provider certification marketplace on WordPress, with custom plugins built to power its certification CMS and a calendar view of upcoming exams — largely complete
Also led the branding & visual identity for ASSO Education

./field-work/language-pot-parlento

character design

logo derivation

Language Pot + Parlento

Language school & retreat · Branding & course marketing

Two distinct businesses under the same owner — Language Pot (a language school) and Parlento (an immersive language retreat) — that promote each other
Language Pot: repositioned course marketing away from course names, dividing it by age & target audience instead — foreigners learning Italian, Italians learning English, young kids learning English
Created a character for Language Pot derived from their own logo, now recurring across their content
Parlento: generated the logo concept from scratch and built out the social media templates

→ @languagepot → @parlento.official

./field-work/effedi

Federico Donti, Effedi Design founder, identity poster

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Effedi

Effedi Design · Effedi Map · Valley Life

Positioned Effedi Design as the first marketing collective of Umbria
Organised the website, events, territorial projects, Effedi Map, and Valley Life magazine under one clearly labeled, properly sectioned structure
Built B2B storytelling for advertisers & hospitality partners
Video narrative using Perugia & Castiglione del Lago to show Effedi Map's real distribution reach
Vibe-coded the site itself in Lovable

→ effedidesign.it

./field-work/color-mundi

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Color Mundi Gubbio showroom with colour palette wall

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Color MundiIN PROGRESS

Gubbio · Colour & decorative surfaces · Branding

Rebuilding the website around colour, material texture & interior design — not generic paint retail
Restructuring the site around collections, colour consultancy, professional info & events
Produced special videos made to be screened at Gubbio's own local events

→ colormundi.it

./field-work/il-mughetto

Il Mughetto floral nightshirt campaign, mother and daughter

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Il Mughetto

Corciano · Lingerie & swimwear retail

Kept the shop's existing branding, made it feel sharper rather than replacing it
Their customers skew older — content treats them as people first, not a demographic to sell around
Real fit, real seasons, real reasons to buy — instead of generic catalogue-style posting

+133%Instagram followers, mostly organic

→ @ilmughetto_intimo